About Clara Florey

We're a boutique PR agency, supporting radical and ground-breaking start-ups and young brands.
We can provide strategic and tactical advice to brands wanting awareness and more clients or customers.
We provide:
DIGITALLY-INTEGRATED PR - FOR SEARCH ENGINE VISIBILITY
PR and content marketing is more important than ever in helping brands to appear on page one of relevant search results. So DISPRUPTIVE deliver content-led PR campaigns that deliver tangible results such as increased search engine visibility, traffic and conversions.
DIGITALLY-INTEGRATED PR - FOR SEARCH ENGINE VISIBILITY
PR and content marketing is more important than ever in helping brands to appear on page one of relevant search results. So DISPRUPTIVE deliver content-led PR campaigns that deliver tangible results such as increased search engine visibility, traffic and conversions.
CONNECTING INNOVATORS & GAME-CHANGERS WITH THEIR STAKEHOLDERS VIA THE INFLUENCERS THAT MATTER
We know that disruptive start-ups and young brands have a wide list of stakeholders to influence, from investors through to ‘users’. We will identify the influencers that matter, depending on your market sector, stakeholders, and business objectives. The chances are, we’ll know them already - but if we don’t, rest assured we’ll identify and introduce them to your brand - and that’s just the start.

INTEGRATED CAMPAIGNS, ACROSS ALL RELEVANT CHANNELS
Each marketing channel has the power to impact the performance of another. By employing an integrated rather than ‘silo-ed’ approach, DISPRUPTIVE ensures consistency of messaging across all relevant channels.
CONTENT-LED STORYTELLING, AT ITS BEST
PR professionals - and the PR profession - has always been the driving force for telling a brand’s story. Nothing has changed. Yet what has changed is the spectrum of channels available from where your story can be told. So too has the way stakeholders can engage with your brand. We understand this, and our detailed content planning process will underpin the amplifying of your brand’s story, across all the channels that are relevant

BUSINESS NOUS - COMMERCIAL KPIs MATTER
We have all the right tracking processes in place to enable us to measure the effectiveness of our efforts. However, tracking the effectiveness of a campaign in ‘marketing speak’ doesn’t cut the mustard. We want to know your business objectives - the numbers that really matter. Whether it be increasing app downloads, attracting new users, increasing average client usage/spend, maximising the cost-per-acquisition, taking market share from a competitor - or attracting investment, we will want to know. We’ll set a stake in the ground before we start and will set objectives and measurement techniques to ensure our PR efforts will drive the KPIs that matter.
LIFECYCLE MARKETING
We understand the typical buying cycle today’s consumer takes when buying a product or service. From the ‘need identification’ stage, through to the decision-making stage and ending in the ‘post-evaluation’ stage, we align our PR efforts and content to appeal to consumers at each stage of the process and to drive them into action. For example, at the ‘post-evaluation’ stage - once a consumer has purchased your service or product - the content is pushed.
AN ALWAYS-ON SERVICE - WE DON’T HAVE A ‘9-5’ MIND-SET
Who isn’t on social media or their emails past 6pm or over the weekend? Not many! And as a disruptive brand appealing to today’s ‘digitally connected’, your brand’s stakeholders will undoubtedly be ‘always-connected’. So shouldn’t you be engaging with them at a time that’s best for them? That’s why we don’t switch off. We have orchestrated a working pattern among the team that means we’re always here - to react and respond to enquiries, no matter when.

On 121with

Whether you require a 15 minute call or a two-hour strategy session, we are available between 7pm and 9pm, Monday to Friday, on the 121with platform for a live video or audio call.

From urgent issues management advice through to training on how to embrace digital and traditional PR, from messaging through to knowing the channels that are best to reach your audiences.

Our team members have years of experience in working with leading agencies and global brands.

Follow us @dispruptive

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Clara Florey

PR & Digital Marketing London    

Know-how

PR Social Media Marketing Digital Marketing Corporate Communications

Qualification

PRCA Diploma